Brand audits and refreshes are two interconnected processes that help businesses ensure their brand remains relevant, consistent, and effective in achieving their marketing and business objectives.
A brand audit is a comprehensive evaluation of a brand’s current positioning and performance. It involves examining all aspects of the brand, including:
The goal of a brand audit is to identify strengths, weaknesses, opportunities, and threats (SWOT analysis) and to provide a clear picture of the brand’s health and its alignment with business goals.
A brand refresh, sometimes known as “Brand Restyling” or “Brand Renovation”, is the process of making updates to a brand’s visual identity or messaging to modernize and improve the company’s image. This can include:
A brand refresh is typically less dramatic than a full rebrand and retains the core elements and values of the brand while making it more appealing and up-to-date in today’s fast-changing market. Both brand audits and refreshes are essential for maintaining a strong and vibrant brand that resonates with customers and stands out in the marketplace
Brand consultation is a service provided by branding experts or consultants who help businesses define, refine, and enhance their brand identity and strategy. These professionals work with companies to diagnose issues with their visual identity, personality, or marketing efforts and offer strategic solutions to improve their brand’s impact in the market
Here’s what brand consultation typically involves:
Brand consultants bring a fresh and impartial perspective to the branding process, which can be invaluable for businesses looking to establish a strong brand presence or navigate a brand refresh